A digital platform worthy of the research.
The Potomac Institute has built a reputation as a trusted source of science, technology, and national security policy research. Your website should reflect the same level of credibility, innovation, and accessibility.
AS Creative Services proposes the design and development of a modern, enterprise WordPress platform that will preserve decades of valuable research while improving usability, content management, performance, accessibility, and future scalability.
Rather than simply redesigning the existing website, we will create a flexible digital platform that supports the Institute's mission today while preparing it for future growth.
- Modern user experience
- Enterprise WordPress architecture
- Comprehensive content migration
- HubSpot & SharePoint integration
- AI-ready content architecture
- WCAG 2.1 AA accessibility
- Open-source; no vendor lock-in
Over a decade of mission-driven work.
For over a decade, AS Creative Services has partnered with associations, nonprofits, and mission-driven organizations to create secure, scalable, and user-centered digital experiences. In business since 2007, we believe successful websites are strategic business tools that support communications, operations, and organizational growth—not simply marketing assets.
What the new website must do.
Based on our review of the RFP, the new platform must:
- Modernize the Institute's digital presence.
- Improve navigation and user experience.
- Preserve and migrate all content, publications, and historical assets.
- Support publications, research, events, videos, and expert profiles.
- Integrate seamlessly with HubSpot and SharePoint.
- Improve accessibility, performance, and security.
- Eliminate vendor lock-in.
- Support future AI-powered search and content discovery.
An enterprise WordPress platform, built on open standards.
We recommend a modern enterprise WordPress platform built using native WordPress technologies and the Block Editor—ensuring complete ownership and long-term portability with no proprietary lock-in.
Discovery & Strategy
Complete content inventory, stakeholder workshops, technical assessment, and information architecture review to establish a clear roadmap.
User Experience & Design
Simplified navigation, responsive design, improved readability, flexible page layouts, and an intuitive editing experience.
Enterprise WordPress
Native Block Editor, custom post types, structured taxonomies, modular components, and clean, maintainable code.
Preserving decades of research.
Preserving the Institute's research is one of the most critical aspects of this project. Every publication, report, expert profile, event, PDF, and historical resource will be reviewed and validated prior to launch.
- Comprehensive content inventory & mapping
- Automated and manual migration
- Metadata preservation
- URL preservation and redirects
- Publication validation & QA
HubSpot, SharePoint, and beyond.
AS Creative has extensive experience integrating WordPress with HubSpot and enterprise business systems. The new website will support:
- CRM synchronization
- Marketing forms
- Newsletter subscriptions
- Event registration
- Analytics
- Marketing automation
- Secure API integrations
- SharePoint connectivity
Built to WCAG 2.1 AA. Monitored for life.
Accessibility services will be provided through our strategic accessibility partner, AS Accessibility, which delivers ongoing accessibility monitoring, reporting, and guidance aligned with current WCAG standards.
32 weeks to launch.
One fixed fee. Full scope.
The fixed-fee investment below reflects the scope outlined in the Request for Proposal and includes discovery, strategy, design, development, content migration, integrations, accessibility, testing, training, and launch.
Every requirement, addressed.
A partner for the long term.
AS Creative delivers more than websites — we build long-term digital platforms that support organizational growth. We appreciate the opportunity to partner with the Potomac Institute and look forward to helping create a modern digital platform that reflects the quality and impact of its work.